We have a question related to our Google Ads API integration,When we send our LifetimeValue predictions to Google Ads, we currently use the latest GCLID we've received. Our objective in sending the prediction to Google Ads is as the signal for target ROAS smart bidding on the basis of our predictions.
I have a two part question: 1. if the GCLID we send is just used for identification purposes, and then Google will do its own attribution on its side, or if it will explicitly link our prediction to the campaign associated with the GCLID? 2. Given the above, would you have a recommendation as to whether we should: (a) send the first GCLID for a given user, (b) send the last GCLID for a given user, (c) send the GCLID associated with our campaign (this is possible because we have the UTM parameters), or (d) send the prediction multiple times for all the GCLIDS we have associated with a given user? -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion visit https://groups.google.com/d/msgid/adwords-api/73c48be9-64c1-4462-a1b7-393b03a31e2bn%40googlegroups.com.
