Dear Team,

Thank you for your previous response and for raising a feature request 
regarding the "Segment Type" support.

I’d like to follow up on a couple of pending points for further 
clarification:
------------------------------
1. *Mapping of UI Audience Types to API UserListType Enums* 

The UI under *Audience Manager > Your data segments* provides the following 
audience creation options:

   - 
   
   Website visitors
   - 
   
   App users
   - 
   
   YouTube users
   - 
   
   Customer list
   - 
   
   Google Analytics
   - 
   
   Lead form segment
   - 
   
   Custom combination
   
Could you please help map these UI options to the corresponding 
UserListType enums such as:

   - 
   
   REMARKETING
   - 
   
   RULE_BASED
   - 
   
   CRM_BASED
   - 
   
   LOGICAL
   - 
   
   EXTERNAL_REMARKETING
   - 
   
   etc.
   
This mapping is essential to classify existing user lists programmatically 
when retrieved via the API.
------------------------------
2. *Identification of Special Audience Types* 

While user_list.resource_name and user_list.type give us basic 
classification, how can we:

   - 
   
   Identify whether a user list is a *Lead Form Segment* or from *Google 
   Analytics*?
   - 
   
   Distinguish between App Users, YouTube users, or Website Visitors using 
   API fields?
   
Any pointers on which fields (e.g., data_source_type, integration_code, 
etc.) or workaround queries would be helpful for segmenting audiences 
properly.
------------------------------

I truly appreciate your continued support and look forward to your guidance 
on the above.

Thanks

On Wednesday, July 2, 2025 at 10:03:36 PM UTC+5:30 Google Ads API Forum 
Advisor wrote:

> Hi,
>
> Thank you for reaching out to the Google Ads API support team.
>
> By reviewing your query, I understand that you want to retrieve the 
> "Customer Type" and "Segment Type" through the Google Ads API. Kindly note 
> that retrieving the segment types are not yet supported in the *Google 
> Ads API* <https://developers.google.com/google-ads/api/docs/start>. 
> However, I'll raise a feature request for this to be available in the 
> Google Ads API. I cannot provide a scheduled timeline for the availability 
> of this request, I would recommend you to please follow our *release 
> notes* <https://developers.google.com/google-ads/api/docs/release-notes> 
> and *blog post* 
> <https://ads-developers.googleblog.com/search/label/google_ads_api> for 
> further updates.
>
> Please find the below GAQL query to retrieve the customer type of an 
> audience from the  *user_list_customer_type* 
> <https://developers.google.com/google-ads/api/fields/latest/user_list_customer_type>
>  
> resource:
>
>
> SELECT user_list_customer_type.customer_type_category FROM 
> user_list_customer_type
>
> You can use the* search* 
> <https://developers.google.com/google-ads/api/fields/v20/user_list_customer_type_query_builder>
>  
> or* searchStream* 
> <https://developers.google.com/google-ads/api/rest/reference/rest/v17/customers.googleAds/searchStream?apix=true>
>  
> methods in making the API calls while retrieving the data. Additionally, 
> you can utilize the *Google Ads Query Builder* 
> <https://developers.google.com/google-ads/api/fields/v20/shopping_performance_view_query_builder>
>  
> and *Query Validator* 
> <https://developers.google.com/google-ads/api/fields/v17/query_validator> 
> to build and validate the queries for retrieving the data from the Google 
> Ads API. 
>
> Regarding how each Google Ads UI audience type maps to the corresponding 
> UserListType enum in the API, I have raised your concern with the rest of 
> our team and one of my teammates will reach out to you once we have an 
> update. Meanwhile, your patience is appreciated.
> Thanks,
>   
> [image: Google Logo] Google Ads API Team 
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