I'm currently working with the Google Ads API (v21) to programmatically set
Life Events and Detailed Demographics targeting for Display campaigns.
However, I'm encountering inconsistencies between the data returned by the
API and what's actually targetable in ad groups.
Current Implementation For Detailed Demographics:
*SELECT detailed_demographic.resource_name,
detailed_demographic.availabilities, detailed_demographic.id,
detailed_demographic.name, detailed_demographic.parentFROM
detailed_demographicWHERE detailed_demographic.parent IS NOT NULL*
For Life Events:
*SELECT life_event.resource_name, life_event.id, life_event.name,
life_event.parentFROM
life_eventWHERE life_event.launched_to_all = TRUE*
*Setting targeting on ad groups:*
lifeEventAudiences?.forEach((lifeEventId) =>
operations.push(createCriterion({ lifeEvent: { lifeEventId } }))
);
detailedDemographics?.forEach((extendedDemographicId) =>
operations.push(createCriterion({ extendedDemographic: {
extendedDemographicId } }))
);
*Problems Encountered*
*Life Events:*
1. None of the values returned by my query are compatible with ad group
targeting
2. The life_event.launched_to_all = TRUE filter doesn't seem to have any
effect
3. The values I see in the Google Ads UI panel don't match what's
returned by the API query
*Detailed Demographics:*
1. Only a subset of returned values are actually targetable
2. I've excluded first-level parents, but there are more non-targetable
categorical values scattered across different taxonomy levels
3. When using launched_to_all = TRUE, the query returns empty results
4. The list doesn't match what I see in the Google Ads UI panel
*Questions*
1. Is there a reliable way to query only targetable Life Events and
Detailed Demographics?
2. What's the recommended approach to filter out taxonomy-only
categories that aren't meant for direct targeting?
3. Why is there a discrepancy between what's shown in the UI and what's
returned by the API?
Any guidance on the correct query structure to retrieve only the values
that can be used for ad group targeting would be greatly appreciated.
Thank you!
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