Hi everyone,
We have been experiencing an unusual discrepancy in our Google Ads accounts over the past two weeks. Specifically: the number of Conversions shown *in Google Ads* is significantly *higher* than what we actually uploaded via the Upload / Offline Conversions feature (with valid GCLIDs etc.). Until recently, the upload numbers were always equal to or higher than what the Ads reporting showed (accounting for rejected uploads, “expired_event”, etc.). We are aware that Google uses modelling (conversion estimation) in scenarios like Consent Mode for pixel/tag-based conversions when cookies are declined. However, to our knowledge, modelling has never been applied to *Upload / Offline Conversions* in this way: i.e. Google *inventing* (estimating) Conversions beyond what was uploaded, to compensate for lost data under cookie/privacy restrictions. Has anyone else observed this behavior recently? Specifically: - Do you see Ads reporting *more Conversions* than the number you uploaded? - Has this changed in the last few weeks for your accounts? - Have you found any official statements or documentation indicating that Google now applies modelling to Upload / Offline Conversions? Any insights, screenshots, or diagnostic findings would be extremely helpful. Thanks in advance for your help! -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. To view this discussion visit https://groups.google.com/d/msgid/adwords-api/1e38707b-2f11-4509-adc5-2f481dc174c6n%40googlegroups.com.
