I am not using enhanced conversions. I'm using OFFLINE CONVERSIONS via API 
,  I'm using clickflare which is a tracking platform, It records gclid, 
gbraid and wbraid (whichever is present) as the unique ID for each click 
that comes in, when i get a lead clickflare knows which uniqueID (google 
clid id) it came from, it then posts it via API. All of my API calls show a 
200 response, meaning no error at all

but whne i go into my googl account, only 6 leads came through. 19 failed 
(I have 25 total). the 19 that failed i try to put into a XLS file and 
upload manually, and I receive this error:
"The imported gclid could not be decoded. Make sure click IDs are correctly 
formatted."

what would cause this issue? I am sending in the gclid/wbraid/graid back to 
google so i'm not sure why this is happening?

On Thursday, September 18, 2025 at 7:20:48 PM UTC-4 Google Ads API Forum 
Advisor wrote:

> Hi,
>
> As informed earlier, please note that *Enhanced Conversions for Leads* 
> <https://developers.google.com/google-ads/api/docs/conversions/upload-offline#what_is_enhanced_conversions_for_leads>
>  
> can't be used with either WBRAID or GBRAID identifiers. If you do you will 
> get the *VALUE_MUST_BE_UNSET* 
> <https://developers.google.com/google-ads/api/reference/rpc/v20/FieldErrorEnum.FieldError#value_must_be_unset>
>  
> error. Also, please note that click Ids are sent/ fired by the tag 
> implemented for the conversion action. So, if you are uploading offline 
> conversions using  enhanced conversions for leads and you are receiving 
> WBRAID or GBRAID instead of GCLID, I would recommend you to verify your tag 
> setup. You can reach out to the *Tag Manager support team* 
> <https://support.google.com/tagmanager/#topic=3441647> for assistance 
> required to set up the tag correctly.
>
> In order to assist you further, please provide your *Google Ads customer 
> Id* <https://support.google.com/google-ads/answer/1704344?hl=en>, 
> conversion action Id and the complete API logs (request 
> <https://developers.google.com/google-ads/api/docs/concepts/field-service#request>
>  
> and response 
> <https://developers.google.com/google-ads/api/docs/concepts/field-service#response>
>  
> with request-id 
> <https://developers.google.com/google-ads/api/docs/concepts/call-structure#request-id>
>  
> and request header 
> <https://developers.google.com/google-ads/api/docs/concepts/call-structure#request_headers>)
>  
> generated at your end for the conversion uploads without redacting any 
> information. If you are using a client library and haven't enabled the 
> logging yet, I would request you to enable logging for the specific client 
> library that you are using. You can refer to the guides Java 
> <https://developers.google.com/google-ads/api/docs/client-libs/java/logging>, 
> .Net 
> <https://developers.google.com/google-ads/api/docs/client-libs/dotnet/logging>,
>  
> PHP 
> <https://developers.google.com/google-ads/api/docs/client-libs/php/logging>, 
> Python 
> <https://developers.google.com/google-ads/api/docs/client-libs/python/logging>,
>  
> Ruby 
> <https://developers.google.com/google-ads/api/docs/client-libs/ruby/logging> 
> or Perl 
> <https://developers.google.com/google-ads/api/docs/client-libs/perl/logging> 
> to enable logging at your end. For REST interface requests, you can enable 
> logging via the curl command by using the -i flag.  
>
> *You can send the details via Reply privately to the author option, or 
> direct private reply to this email.*
> Thanks,
>   
> [image: Google Logo] Google Ads API Team 
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>
> [2025-09-18 23:20:10Z GMT] This message is in relation to case 
> "ref:!00D1U01174p.!500Ht01swd17:ref" (ADR-00320034)
>
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>

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