Hi,

Thank you for reaching out to the Google Ads API support team.

Find the answers below for your queries.

For question 1: The new granular ad_network_type values—MAPS, GMAIL, and 
DISCOVER—are not exclusively limited to Demand Gen campaigns, but the change 
was implemented to provide granular reporting for them.

No, not strictly only for Demand Gen campaigns.
The new, granular values (MAPS, GMAIL, DISCOVER, etc.) are now available as 
ad_network_type segments.
Performance Max is also designed for across all of Google's channels like 
YouTube, Display, Search, Discover, Gmail, and Maps. Thus, they are not 
strictly available ONLY for Demand Gen.

For Question 2: For historical data (before the split date), querying with the 
v20 API will still return GOOGLE_OWNED_CHANNELS, as this value is now reserved 
for historical records. As per the API documentation, “this value will only be 
used for historical data," confirming that when you query a date range prior to 
the actual data split, the API (even v20 and later) probably will return 
GOOGLE_OWNED_CHANNELS because the source data itself was logged under this 
aggregated value.

I hope it helps. Kindly get back to us if you have any further questions or 
concerns related to the Google Ads API.

Thanks,

Google Ads API Team


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[2025-09-25 20:24:42Z GMT] This message is in relation to case 
"ref:!00D1U01174p.!500Ht01u7Y2h:ref" (ADR-00333729)

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