HI team, I need to know that if you can give me the payload format to save signal audience in asset group.
On Thursday, 21 Sept 2025 at 13:11:46 UTC+5:30 Google Ads API Forum Advisor wrote: Hi Khushboo, Thank you for reaching out to the Google Ads API support team. Kindly note that it's possible to set these demographic values (Gender and Age) in the signal audience of a PMax campaign using the Google Ads API. An Audience <https://developers.google.com/google-ads/api/docs/remarketing/audiences> is a reusable collection of focused segments, demographic targeting, and exclusions. An AssetGroupSignal <https://developers.google.com/google-ads/api/reference/rpc/v21/AssetGroupSignal> lets you specify which Audience is most likely to convert for your AssetGroup. I would recommend you to refer to this documentation <https://developers.google.com/google-ads/api/performance-max/asset-group-signals#audiences> for more detailed information. Firstly, you need to create the demographics like age and gender using the AudiencesService <https://developers.google.com/google-ads/api/reference/rpc/v21/AudienceService/MutateAudiences?transport=rest&apix=true> method then later you need to pass the audience to the AssetGroupSignalService <https://developers.google.com/google-ads/api/reference/rpc/v21/AssetGroupSignal> by passing it in the AssetGroupSignals <https://developers.google.com/google-ads/api/reference/rpc/v21/AssetGroupSignalService/MutateAssetGroupSignals?transport=rest&apix=true> method. However, I am sharing you the sample request and response logs for your reference: *Adding the demographics like 'Age', 'Gender' using the audiences method: ========================================================================== Request Body: =============== *POST https://googleads.googleapis.com/v21/customers/{customerId}/audiences:mutate?key=[YOUR_API_KEY] HTTP/1.1 developer-token: ********************** Authorization: Bearer [YOUR_ACCESS_TOKEN] Accept: application/json Content-Type: application/json { "operations": [ { "create": { "dimensions": [ { "age": { "ageRanges": [ { "maxAge": 64, "minAge": 18 } ] } } ], "assetGroup": "customers/{customerId}/assetGroups/{assetGroupId}", "name": "audience signal 34", "description": "audience group signal pmax campaigns3", "scope": "ASSET_GROUP" } } ] } *Response: ========== *HTTP/1.1 200 content-encoding: gzip content-length: 104 content-type: application/json; charset=UTF-8 date: Thu, 21 Aug 2025 06:08:29 GMT server: ESF vary: Origin, X-Origin, Referer { "results": [ { "resourceName": "customers/{customerId}/audiences/{audienceId}" } ] } *Adding the demographic audience ID to the assetGroupSignals method: ==================================================================== Request Body: =============== *POST https://googleads.googleapis.com/v21/customers/{customerId}/assetGroupSignals:mutate?key=[YOUR_API_KEY] HTTP/1.1 developer-token: ********************** Authorization: Bearer [YOUR_ACCESS_TOKEN] Accept: application/json Content-Type: application/json { "operations": [ { "create": { "assetGroup": "customers/{customerId}/assetGroups/{assetGroupId}", "audience": { "audience": "customers/{customerId}/audiences/{audienceId}" } } } ] } *Response: ========== *HTTP/1.1 200 content-encoding: gzip content-length: 128 content-type: application/json; charset=UTF-8 date: Thu, 21 Aug 2025 06:10:27 GMT server: ESF vary: Origin, X-Origin, Referer { "results": [ { "resourceName": "customers/{customerId}/assetGroupSignals/{assetGroupId}~{signal_id}" } ] } Note that I have added the Demographics for the 'Age' while creating the audiences. Similarly, you can create the 'Gender' demographic as well while creating the audiences using the Google Ads API. However, you should not include both the demographics 'Age' and 'Gender' using the AudiencesService <https://developers.google.com/google-ads/api/reference/rpc/v21/AudienceService/MutateAudiences?transport=rest&apix=true> method instead you need to create them separately. Using the asset_group_signal <https://developers.google.com/google-ads/api/fields/v21/asset_group_signal> you can retrieve only the audience related information but it's not possible to retrieve the demographics. If you want to retrieve the targeted demographics to a particular asset group then you need to use the audience <https://developers.google.com/google-ads/api/fields/v21/audience> report. However, I am sharing with you the sample GAQL query as per your requirement: SELECT audience.dimensions, audience.id, audience.name, audience.resource_name, audience.asset_group FROM audience WHERE audience.id = {audienceId} You can use the search <https://developers.google.com/google-ads/api/reference/rpc/v21/GoogleAdsService/Search?apix=true&transport=rest> or searchStream <https://developers.google.com/google-ads/api/reference/rpc/v21/GoogleAdsService/SearchStream?transport=rest&apix=true> methods in making the API calls while retrieving the data. Additionally, you can utilize the Google Ads Query Builder <https://developers.google.com/google-ads/api/fields/v21/overview_query_builder> and Query Validator <https://developers.google.com/google-ads/api/fields/v21/query_validator> to build and validate the queries for retrieving the data from the Google Ads API. Thanks, [image: Google Logo] Google Ads API Team Feedback How was our support today? 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