Hi!
I am venturing to implement conversion tracking only using Google Ads API
and not Google Tag.
My plan is to send a CLick conversion with GCLID to google ads api using Upload
Click Conversion API
<https://developers.google.com/google-ads/api/reference/rpc/v21/ConversionUploadService/UploadClickConversions?transport=rest>
.
I tested this setup by creating a converison action of type "UPLOAD_CLICK"
and was able to successfully sent conversion.
Now, i have a case to solve. What if user started the purchase process and
finish it on another device. For example i have a 3 stepped form for
purchase, what if User come to the form with an Ad click and finished first
step(soft conversion with GCLID) and finish the last step (Hard/Primary
conversion) later from a diffferent device, i want to attribute this
conversion to the original ad click.
Thats how ended up reading about enhanced conversions and enhanced
conversion for leads. But i am not able to get it to work as I am seeing
some errors in the diagnostics even though my api requests are successfull.
Can you guide me with the right order of api calls and which apis should i
use etc?
Just to reiterate here is a summary of Usecase & steps:
- User clicks on an Ad in google
- Landing Page
- Started filling a 3 steps form
- Finished filling the first step (secondary conversion)
- Here we send gclid, consent, conversion action A, hashed email id
(This works fine, We could see conversions being incremented)
- User drops the process
- User login from another device and continue the process
- User finishes the process (Primary conversion)
- Here we send consent, conversion action B, hashed email id (Here we
expect that conversion action B should be incremented as we expect Google
to do matching using email id)
Regards,
Jithin
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