Hi,

It seems like you have missed our previous response. Yes, we have an update on 
your issue. Please note that our team cannot provide bespoke implementation 
solutions. Please reach out to your Google Ads Account Manager for strategic 
guidance.


With regard to your specific queries, please find below the answers:


1. Backend Matching API: No, GCLIDs cannot be retrieved via any Google API. 
Standard offline conversion imports specifically require capturing the GCLID on 
the client side.
2. ECL Guidelines: This scenario uses GCLID-less ECL, where reliability would 
then depend entirely on PII accuracy. We would recommend ensuring phone numbers 
are normalized to E.164 format before hashing. Please note that match rates for 
this implementation are typically lower than implementation with gclid/tag data 
as we have less data point for matching. You should experiment to see if the 
results meet your needs.
3. Partnerships/ Business Dev team: We cannot facilitate these requests via 
this channel. You need to contact your Account Manager or reach out to Google 
Ads Product Support Team, which should be able to direct you regarding this 
concern.



Thanks,

Google Ads API Team


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[2025-11-13 05:23:24Z GMT] This message is in relation to case 
"ref:!00D1U01174p.!500Ht01vSKpd:ref" (ADR-00338065)

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