Hi, Thank you for contacting the Google Ads API support team.
In the Google Ads API, the "Targeting setting for this campaign" is controlled by the TargetingSetting field, which contains an array of TargetRestriction objects. You configure the "Targeting" or "Observation" mode for specific criteria by setting the bid_only field within these restrictions. API Implementation: The relevant field in the API is targeting_setting within the Campaign or AdGroup object, depending on the level at which you are applying the setting. To achieve the desired setting, you manipulate the bid_only boolean field: Observation: Set bid_only to true. This does not restrict (criteria won't be used) the reach of your ads but will allow you to bid differently for different users on your lists. Targeting: Set bid_only to false (which is the default behavior if the setting is not specified). This narrows your reach, so ads only show to users on the specified lists/criteria. Retrieve the targeting setting. To verify the intended setup of your targeting, you should check the targeting_setting on ad groups or campaigns by requesting the ad_group.targeting_setting.target_restrictions field from the ad_group resource within a search query. Thanks, Google Ads API Team Feedback How was our support today? [2025-12-04 20:10:11Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01wmUjD:ref" (ADR-00346909) -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "(Deprecated) Google Ads API and AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion visit https://groups.google.com/d/msgid/adwords-api/bNx_M000000000000000000000000000000000000000000000T6RHCZ00dBKLlEXuTsScAeT2v4-24Q%40sfdc.net.
