anyone? On Nov 23, 4:13 pm, J <[email protected]> wrote: > what would be the behavior of not passing in any *MaxCpc params when > setting up a manual cpc adgroup? > > http://code.google.com/apis/adwords/docs/reference/latest/AdGroupServ... > > i plan on having criterion level bids set for sure though. > > is the relationship between a criterion level bid and adgroup level > bid well-defined? that is, will google ever pick the adgroup level > bid if the criterion level bid is small? or would google pick a broad > match of a higher bid criterion instead of the lower bid criterion? > > tangentially, if the campaign is targeted to only GOOGLE_SEARCH, will > setting keywordContentMaxCpc or siteMaxCpc have any effect (vice > versa, too)? > > thanks.
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