Hi Calford,

A micro is one millionth of the fundamental currency.  So for US
dollars, 1,000,000 micros = $1.  A micro amount of 438555 is $0.43.

Best,
- Eric Koleda, AdWords API Team

On Dec 16, 4:53 am, calford <[email protected]> wrote:
> Hi,
>
> I used the TrafficEstimatorService example (PHP) to check some
> keywords but the results are a bit confusing.
>
> one of the results says: Estimated average CPC: 438555
>
> the code is like this to show that result
> $meanAverageCpc = ($keywordEstimate->min->averageCpc->microAmount +
> $keywordEstimate->max->averageCpc->microAmount) / 2;
>
> according to the documentation microAmount is "Amount in micros. One
> million is equivalent to one unit."
>
> so, one unit is one cent (if currency if USD)?
>
> Thanks
>
> part of the SOAP below
> <ns2:min>
>                 <ns2:averageCpc>
>                   <ComparableValue.Type>Money</ComparableValue.Type>
>                   <microAmount>350322</microAmount>
>                 </ns2:averageCpc>
>                 <ns2:averagePosition>2.5</ns2:averagePosition>
>                 <ns2:clicks>0</ns2:clicks>
>                 <ns2:totalCost>
>                   <ComparableValue.Type>Money</ComparableValue.Type>
>                   <microAmount>62720</microAmount>
>                 </ns2:totalCost>
>               </ns2:min>
>               <ns2:max>
>                 <ns2:averageCpc>
>                   <ComparableValue.Type>Money</ComparableValue.Type>
>                   <microAmount>527785</microAmount>
>                 </ns2:averageCpc>
>                 <ns2:averagePosition>1.0</ns2:averagePosition>
>                 <ns2:clicks>0</ns2:clicks>
>                 <ns2:totalCost>
>                   <ComparableValue.Type>Money</ComparableValue.Type>
>                   <microAmount>168465</microAmount>
>                 </ns2:totalCost>
>               </ns2:max>

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