Hi,

I generated a report for keyword performance from Adwords account, I
found some keywords have clicks but no impression. I just copy some
sample data, as listed below, sorry for the ugly format.

Account Customer Id     Campaign        Ad Group        Keyword Est. First Page 
Bid
Quality Score   Current Maximum CPC     Current Maximum CPM     Impressions
Clicks  CTR     Avg CPC Avg CPM Cost    Avg Position
Octopus UK (Hotel Specific)     2120467841      Czech Republic_Hotel Specific
(Prague)_Expo   Expo hotel in Prague    0.5     6       0.7     0       0       
2       0.00%   0.72    0       1.44    0

for keyword "Expo hotel in Prague", it has 2 clicks but no impression,
and for Average Position, it is 0, how could this be possible?

Thanks

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