One more reason that cross-client is necessary: API costs. Running a report is one of the more expensive operations, and so it makes a big difference if you can run just one of them. I don't suppose there is any news on when cross-client reporting might be available in the API? We are struggling with some incompatibilities between what's available in the v13 reports and the AdWords UI (in particular, Keyword status), but can't upgrade until cross-client reporting is available.
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