Hi, I'm not aware of a reliable method of calculating this status information using the fields available in v13 reports. A good indicator of an inactive keyword though is one that hasn't received any impressions lately. Have you considered using this metric to infer inactivity?
Best, - Eric Koleda, AdWords API Team On Jan 18, 9:58 am, "j.e.frank" <[email protected]> wrote: > At some point in the last couple years, Google phased out the notion of the > "inactive" status for a keyword. Now, every keyword is technically > "active", although it may have too low a bid or too low a quality score to > realistically trigger impressions. We're trying to monitor our keywords to > know how many of them are effectively active, so I am trying to figure out > how to achieve this with the AdWords API. One caveat is that we are stuck > on v13 for reporting because we need to run cross-client reports. > > In the AdWords UI on the Keywords tab, the Status column typically says > "Enabled", "Below first page bid", "Low search volume" and "Low quality > score". In my understanding, all except Enabled indicate that the keyword > is not triggering ads, and thus is effectively inactive. In v13 reports, > all the keywords (unless paused or deleted) come back with the status as > Active. > > Is there any way to determine that a keyword is effectively inactive with > v13 reporting? One idea is to compare the keyword's bid with the first page > bid, as a proxy for the "below first page bid" status. Is that a sensible > idea? Is there a cutoff quality score that could approximate the "low > quality score" status? And how could I approximate the status of "low > search volume"? -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
