Hi,

A boomuserlist in this report corresponds to a CriterionUserList in
the API:

  
http://code.google.com/apis/adwords/docs/reference/latest/AdGroupCriterionService.CriterionUserInterest.html

This is the criterion type used to associate UserLists (Audiences)
with an ad group.

Best,
- Eric Koleda, AdWords API Team

On Jan 21, 12:00 pm, bgraves <[email protected]> wrote:
> I've noticed that when my campaign doesn't have any keywords (ads
> only) but there is still traffic being reported on kwSite called
> "boomuserlist::23287" with a kwSiteType of "BoomUserList".  Also, even
> though there aren't any keywords, it still gives me a keywordid.  Is
> this "fake" keyword or something?  I can't find it in the account or
> when I get the keywords using the API (probably since there aren't any
> keywords in this particular campaign).

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