I think that there is real value in having an API interface to the Rules feature in AdWords. Although the existing API allows for automation, and we make extensive use of that capability, many of the more commonly automated tasks (bid changes based on time or performance criteria, ad status changes, etc) can be done more efficiently and at a lower cost when performed by AdWords rules. The numbers that we were given from a Google rep were along the lines of turning tens of thousands of ads on or off in a matter of seconds.
Without an API interface to the Rules feature, all of the work must be done manually, and there is no way to integrate the Rules capabilities into a broader account management infrastructure that many of us have developed. Being able to swap out an exsiting module that handles massive enabling/disabling of ads, for instance, with one that just does a call to the Rule API would be a big, big, feature. If you're looking for votes, count me in. Thanks, Reed -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
