Eric,
Please see my original post:

 "ManualCPCAdGroupBids.getKeywordContentMaxCpc() seems to only return
a
value when keyword targeting is being used for a Display campaign
adgroup.
 But if the adgroup does not use keyword targeting, but rather,
targets
only specific placements regardless of keyword,
getKeywordContentMaxCpc()
returns NULL.  There doesn't seem to be an API field that holds the
configured bid in this case.  Any help please?"

getKeywordContentMaxCpc() returns NULL if there are no keywords
defined in the display network Ad Group.  This is the problem.  I can
get you a specific Ad Group GID if needed.  Please advise.

Thanks,
Michael

On Dec 19, 12:05 pm, Eric Koleda <[email protected]> wrote:
> Hi Michael,
>
> The field names are a little misleading, but essentially:
>
> keywordMaxCpc = default bid
> keywordContentMaxCpc = default display network bid (optional)
>
> Best,
> - Eric Koleda, AdWords API Team

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