Hello,

While experimenting with the TrafficEstimatorService, I've noticed
that depending on how I split up a request for multiple keywords, I
get quite different results. I'm sorry if this is obvious, but I could
not find any detailed documentation on this subject.

I basically tried 3 different ways to submit keywords whose CPC
estimates I am interested in: first, I created a single
AdGroupEstimateRequest containing all keywords. Next, I built a
separate AdGroupEstimateRequest for every keyword, but still sent a
single CampaignEstimateRequest. And last, I put every keyword into its
own CampaignEstimateRequest and submitted multiple requests, one per
keyword. I am not using any additional criteria or a limited
dailyBudget.

The last method described is the only one where the results closely
correspond to the estimates I am getting from the Traffic Estimator
Tool inside the AdWords Dashboard. The first two methods return
similar results that are sometimes significantly different from the
Traffic Estimator Tool. Most dazzling is the fact that for some
keywords, the returned CPC estimate for a given keyword using only a
single CampaignEstimateRequest is zero when it is quite large using
the method with separate CampaignEstimateRequests.

While I am well aware that the values returned by the
TrafficEstimatorService are to be taken with a grain of salt, the
differences between using the described methods are so large that
there must be some fundamental distinction.

Any pointers would be greatly appreciated.
Thanks and best regards,
Dorian

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