Hi Reed,
To be clear a given campaign can contain a mixture of remarketing targets
(user lists) and other target (keywords, placements, etc). It may be
convention that a customer separates our their remarketing targets into
dedicated campaigns, but there is no technical flag indicating that a
campaign is for use with remarketing targeting.
You are correct that remarketing targets show up with criteriaType="User
List" in the CRITERIA report, and the format of the Criteria field is
"boomuserlist::{UserList ID}" where "{UserList ID}" is the ID of the user
list that the criterion references.
Best,
- Eric Koleda, AdWords API Team
On Monday, March 5, 2012 3:35:10 PM UTC-5, Reed wrote:
>
> I think we've talked around this topic on a few posts in the past, but
> it's still nto clear to me that there is a definitive method for
> identifying which data in the criteria perf report is from Remarketing
> campaigns. I see lots of the "boom" lists, but have never been certain as
> to whether criteriaType='User List" always means that the campaign is
> remarketing. Seems like I've been seeing user lists longer than there were
> remarketing lists.
>
> thanks,
> -reed
>
>
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