Hi Jam,
  The API unit cost is intended to bear a relation to the expense that it 
costs our backend systems to process an operation.  This is why using the 
MutateJobService costs 50% of normal units, as it processes the operations 
more efficiently.

In the case of a TextAd failing validation, the API has already performed a 
number of operations to ensure it complies with policies and to prepare to 
store this new Ad permanently - aborting it before it is done has still 
incurred CPU cycles.

- Kevin Winter
AdWords API Team

On Wednesday, May 2, 2012 9:02:12 AM UTC-4, Jam wrote:
>
>
> Hi,
>
> why does it cost 40 Api-units if an TextAdUpload leads to an 
> PolicyViolationError?
>
> Jam

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