Hi,
Could you please try to run a Campaign Performance Report with a
ReportDefinition like that below against this account? When I ran it
against this account, the totals matched the UI, but due to the way i'm
running the report, I believe my results may include values normally
filtered out in the API. If the results don't match the UI, could you
please email me the results off-list so I can compare?
<reportDefinition>
<selector>
<fields>Name</fields>
<fields>Status</fields>
<fields>Clicks</fields>
<fields>Impressions</fields>
<fields>Ctr</fields>
<fields>AverageCpc</fields>
<fields>Cost</fields>
<dateRange>
<min>20120401</min>
<max>20120430</max>
</dateRange>
</selector>
<reportName>Campaign</reportName>
<reportType>CAMPAIGN_PERFORMANCE_REPORT</reportType>
<dateRangeType>CUSTOM_DATE</dateRangeType>
<downloadFormat>CSV</downloadFormat>
<includeZeroImpressions>false</includeZeroImpressions>
</reportDefinition>
- Kevin Winter
AdWords API Team
On Monday, June 11, 2012 5:33:09 PM UTC-4, Jonathan Shaltz wrote:
>
> Thanks for the reply. Marketing tells me that we *are* using dynamic
> search ads, but they make up only about 0.4% of our impressions. You're
> saying there's no way to get this info via the API? That's probably
> acceptable, as long as the volume remains so small.
>
> Video being excluded would certainly explain why our TV account is not
> showing up, but I believe that's the only account with such ads, so it does
> not explain any of the other gaps. I'll confirm this point.
>
> I'm not interesting in duplicating functionality, I just want to see
> approximately the same numbers from each source. The main account,
> #9420663870, had 14.22 M impressions in April, per the GUI MCC account
> overview page. The sum of the three ad hoc report types I listed earlier
> comes to 5.57 M.
>
>
> On Monday, June 11, 2012 2:18:56 PM UTC-5, Kevin Winter wrote:
>>
>> Hi,
>> The UI is obviously updated more frequently than the API - we lean
>> towards more stable and less frequent updates for API changes.
>>
>> The API therefore lags behind the UI in some features. In particular,
>> there are a few objects that are filtered from the API, which could explain
>> these discrepancies.
>>
>> Dynamic Search Ads will not come back in the API:
>> http://adwords.blogspot.com/2011/10/introducing-dynamic-search-ads-beta.html
>>
>> Video Campaigns for AdWords for video will not have any of their stats
>> visible via the API: http://www.google.com/ads/video/
>>
>> The UI is a dashboard intended to give an overview of account data. The
>> reporting API is intended to provide access to various types of statistics
>> related to your account. It is not a stated goal of the API to duplicate
>> UI functionality (for example, the keyword tool in the UI requires use of
>> both TES and TIS to correctly mimic the UI).
>>
>> If the objects I mentioned above fail to explain your missing data, it
>> would be useful if we could get more specifics - what account, what type of
>> information are you looking at in the UI, what reports and fields are you
>> using, etc.
>>
>> - Kevin Winter
>> AdWords API Team
>>
>> On Wednesday, June 6, 2012 4:32:48 PM UTC-4, Jonathan Shaltz wrote:
>>>
>>> Good afternoon. I'd like to use the API to pull exactly the same data
>>> that users are used to seeing in the AdWords web GUI (e.g.,
>>> https://adwords.google.com/mcm/Mcm?__u=123&__c=456#c). By pulling a
>>> SEARCH_QUERY_PERFORMANCE_REPORT, an
>>> AUTOMATIC_PLACEMENTS_PERFORMANCE_REPORT, and a
>>> MANAGED_PLACEMENTS_PERFORMANCE_REPORT for each account, summing the
>>> results, I get *close* for clicks, conversions, and spend. Typically
>>> the numbers reported by the API are higher by about 1%. I can write this
>>> off as being due to time zone differences or other edge cases.
>>>
>>> However, the API is returning much lower impressions, around one third
>>> what the GUI gives. Is there another report I need which is likely to fill
>>> in the impressions?
>>>
>>> I'm comparing numbers for April, so any small retroactive changes should
>>> long since has settled out.
>>>
>>> While the breadth of the gap varies, it's fairly consistent across
>>> accounts; the web GUI may be twice as high for one account, and five times
>>> as high for another. There's one exception; we have a TV account with tens
>>> of millions of impressions per the web GUI, but for which I get no records
>>> at all when using the API. The reports complete without errors, they just
>>> contain no rows after the header. That's probably a separate issue, I just
>>> mention it in case it sparks any light bulbs. I'm not familiar with web
>>> advertising, I'm a data guy not a marketing guy, so I'm not sure what's
>>> relevant.
>>>
>>> When I've drilled into specific accounts, the gap is fairly consistent
>>> across all campaigns.
>>>
>>> My API queries have not included any filtering, other than dates. I
>>> typically query three or four days' data at a time, to avoid sampling (this
>>> was an issue with the Google Analytics API, I don't know if it also applies
>>> to AdWords).
>>>
>>> It would be much more convenient and intuitive if there was a single
>>> report which gave the same dimensions and metrics as the web view. Perhaps
>>> one exists, which I've missed? I've not found a web page which describes
>>> what data can be found in each report. This
>>> page<https://developers.google.com/adwords/api/docs/reference/latest/ReportDefinitionService.ReportDefinition.ReportType>has
>>> a uselessly brief summary; this
>>> page <https://developers.google.com/adwords/api/docs/appendix/reports>lists
>>> the fields available for each report, but gives no information on
>>> which *records* are included - unfortunately the answer is not "all".
>>>
>>
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