Hi guys,
I have never used Adwords for an ecommerce site before.
I have inherited an Adwords account that targets many different products in
the advert using {keyword:partnos} instead of hardcoding the advert.
I am presuming that the partnos is a variable setup in the adwords account,
but I can't actually see where it's set.
These ads have pretty good CTR but conversion is terrible - the url used
takes them to the homepage.
Therefore, I want to set the url to the product url using the same method
if possible.
How do I go about this?
Thanks!
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