Hello Andy,

The classification is based primary based on who can access the tool. If it 
will be employees in your company only, it looks like it's an internal 
tool. This needs to be confirmed by the audit team during the token review 
process though.

For general use cases overview, please take a look on this document:

  https://developers.google.com/adwords/api/docs/use-cases


-Danial, AdWords API Team.


On Tuesday, October 16, 2012 8:37:38 PM UTC+4, Andy wrote:
>
> Hello,
>
> We have an AdWords agency account an manage roughly 80 accounts presently. 
> Our company is growing rapidly, and we intend to triple the number of 
> managed accounts over the next 6 to 8 months. Initially, we planned to use 
> AdWords API as a prospecting tool to land new accounts (keyword research, 
> traffic based on geographic location, bid estimates, etc). The token 
> department has indicated that we may not use the API solely for those 
> purposes. We now plan to use the AdWords API in 2 ways, to help prospect 
> and to provide reporting for existing accounts. 
>
> I believe that based on that description, we are classified as an 
> "Internal-Only AdWords API Client". Is that correct? If not, please advise. 
> Also, please provide tips or advice regarding the typical uses by an agency 
> like ours, and expectations of Google of the API for reporting purposes 
> based on my description of our proposed usage. 
>
> Any help would be greatly appreciated. 
>
> Sincerely,
> Andy
>

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