API objects and calls have been available since v201109.  You can create 
PLAs (both promotion text and product targets), delete them, bid on them, 
and report on them.  
 
The AdGroupAdService has a "ProductAd" which allows you to create the 
promotional text line.
https://developers.google.com/adwords/api/docs/reference/latest/AdGroupAdService.ProductAd
 
 
The AdGroupCriterionService has the other pieces you'll need to create 
product targets (e.g. "Product" and/or "ProductCondition")
https://developers.google.com/adwords/api/docs/reference/latest/AdGroupCriterionService.Product
https://developers.google.com/adwords/api/docs/reference/latest/AdGroupCriterionService.ProductCondition
 
 
 

On Friday, October 19, 2012 12:32:27 PM UTC-4, Reed wrote:

> Can you tell me the status of being able to use the API to manage PLAs?  
> I’ve seen a lot of activity and discussion on the support forum over the 
> past few months about PLAs, and to be honest I’ve lost track of what can 
> and cannot be done with them via the API.  I know that their performance 
> data shows up ReportingService, but what about the management side of 
> things?  That would include creating them, modifying them (including bid 
> changes), and deleting them.
> thanks
> reed
>

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