How do you choose the initial bid / max CPC for kws and ad groups. 

 

Let’s just assume that you are doing this for several accounts and want to 
create a process (algorithm) and not do it manually for each account. How 
would you do it?

 

How would you automate this using the API?

Can this be done using a script?

Any 3rd party APIs for this or tools? (we are trying to build home grown 
solutions as much as possible).

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