Hi Delisa,

AdWords API exposes TrafficEstimator and KeywordTool functionality through 
TrafficEstimatorService and TargetingIdeaService, that's a good place to 
start looking.

https://developers.google.com/adwords/api/docs/reference/latest/TargetingIdeaService
https://developers.google.com/adwords/api/docs/reference/latest/TrafficEstimatorService

Cheers,
Anash P. Oommen,
AdWords API Advisor.

On Sunday, 28 October 2012 03:36:47 UTC+5:30, DelisaCeag wrote:
>
> We are going to be doing PPC marketing(lead generation) for 100s of local 
> businesses.
>
>
> We would like to automate as much of the work as possible.
>
>
> The clients are all in different locations and in different industries. 
> Their budgets are going to be different.
>
>
> If I am going to be doing more than a hundred clients, then how do I do 
> automated keyword research (for PPC) and load it up all ready for the 
> campaigns?
>
>
> This should be automated (and therefore scalable).
>
>
> Just adwords (kw tool) API or are 3rd party APIs also needed?
>
>
> If I am using APIs, what would be the process/logic (for the algorithm) to 
> use here?
>
>

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