I must admit at the outset that I am a bit of a neewb at this, but I have 
been struggling with this for hours and I would be so grateful if some one 
out there could help...

I guess I really have two questions, both concerning negative keywords 
match types in the google adwords api.


   1. I understand that there are three basic match_types PHRASE, EXACT, 
   BROAD., so my question is, how do you designate a keyword as NEGATIVE?
   2. I am currently working on a project that involves two steps. 1. 
   someone enters keyword into database surrounded by match type symbols 
   (+,[],",-)  2. I wrote a program that *strips those symbols *and writes 
   the keyword to google adwords with the appropriate match type. question: I 
   noticed that on the google adwords dashboard the keywords reappear with the 
   same symbols that I had previously stripped off, does this mean I might as 
   well leave them on in the first place? and could this be the answer to my 
   first question, i.e. that I need simple leave the minus sign on the 
   keyword, designate it as broad and send it?

as mentioned above, I have been struggling with this for quiet some time 
and would be ever so grateful for any assistance...
thanks so much and merry Christmas!

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