Since no one else has answered, and I've figured it out, I thought I'd post
my solution here. Hope this helps somebody...
long adGroupID = 123456789;
AdWordsUser user = new AdWordsUser();
AdGroupCriterionService adGroupCriterionService =
(AdGroupCriterionService)user
.GetService(AdWordsService.v201302.AdGroupCriterionService);
ProductCondition[] pcs = new ProductCondition[1];
ProductCondition pc = new ProductCondition();
pc.operand = new ProductConditionOperand();
pc.operand.operand = "id";
pc.argument = "ABC123";
pcs[0] = pc;
Product p = new Product();
p.conditions = pcs;
BiddableAdGroupCriterion pgc = new BiddableAdGroupCriterion();
pgc.adGroupId = adGroupID;
pgc.criterion = p;
AdGroupCriterionOperation aop = new AdGroupCriterionOperation();
aop.@operator = Operator.ADD;
aop.operand = pgc;
AdGroupCriterionOperation[] aops = new AdGroupCriterionOperation[1];
aops[0] = aop;
adGroupCriterionService.mutate(aops); //magic happens here
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