Hi Yang, I'm a bit confused with your question. The following might not be the answer you are looking. A broad match keyword must match all the terms in the keyword (or their variations), so for example if the keyword is "big dogs" it might match with a search for "big cute puppies" or "large dogs in California" but not with "red dogs".
Best, - David Torres - AdWords API Team On Sunday, June 16, 2013 12:40:20 AM UTC-4, Yang Yang wrote: > > I understand that broad_match brings in variations (after stemming for > example) and synonyms. but does it require ALL terms in keywords to be > matched , or just any number of terms matched is fine ? in the latter case, > I imagine that each matched term would just add to the matching score, so > even 0 match would give me a non-zero score, if I have some implicit > matching criteria, such as geo. > > I actually ran into this case, where I target keyword "Pest Control", and > a wiki page about "Mt rushmore" is given my ad. the only relevance between > that wiki page and my ad is that mt rushmore is close to the the user > geolocation I am targeting. > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/groups/opt_out.
