Hi,
We have been using the TargetingIdeaService to get
TARGETED_MONTHLY_SEARCHES and AVERAGE_CPC for some time now but recently we
have noticed that the values coming back are not what is expected. For
example, for the keyword "online schools" we were seeing
TARGETED_MONTHLY_SEARCHES around 22,000 and AVERAGE_CPC around $65 but now
we are getting TARGETED_MONTHLY_SEARCHES around 110,000 and AVERAGE CPC
around $35. The historical data shows the same trends. Here is the selector
we are generating in ruby:
*selector = {*
* :idea_type => 'KEYWORD',*
* :request_type => 'STATS',*
* :requested_attribute_types => ['KEYWORD_TEXT',
'TARGETED_MONTHLY_SEARCHES', 'AVERAGE_CPC'],*
* :search_parameters => [{*
* :xsi_type => 'RelatedToQuerySearchParameter',*
* :queries => keys},{*
* :xsi_type => 'LocationSearchParameter',*
* :locations => [{:xsi_type => 'Location', :id => '2840'}]},{*
* :xsi_type => 'LanguageSearchParameter',*
* :languages => [{:xsi_type => 'Language', :id => '1000'}]}*
* ],*
* :paging => {*
* :start_index => 0,*
* :number_results => keys.size*
* }*
* }*
Here is the result:
*{:total_num_entries=>1,
:entries=>[{:data=>{"KEYWORD_TEXT"=>{:attribute_type=>"StringAttribute",
:value=>"online schools", :xsi_type=>"StringAttribute"},
"TARGETED_MONTHLY_SEARCHES"=>{:attribute_type=>"MonthlySearchVolumeAttribute",
:value=>[{:year=>2013, :month=>6}, {:year=>2013, :month=>5,
:count=>110000}, {:year=>2013, :month=>4, :count=>135000}, {:year=>2013,
:month=>3, :count=>165000}, {:year=>2013, :month=>2, :count=>135000},
{:year=>2013, :month=>1, :count=>165000}, {:year=>2012, :month=>12,
:count=>90500}, {:year=>2012, :month=>11, :count=>110000}, {:year=>2012,
:month=>10, :count=>165000}, {:year=>2012, :month=>9, :count=>110000},
{:year=>2012, :month=>8, :count=>74000}, {:year=>2012, :month=>7,
:count=>40500}], :xsi_type=>"MonthlySearchVolumeAttribute"},
"AVERAGE_CPC"=>{:attribute_type=>"MoneyAttribute",
:value=>{:comparable_value_type=>"Money", :micro_amount=>34979369},
:xsi_type=>"MoneyAttribute"}}}]}*
If the historical TARGETED_MONTHLY_SEARCHES showed a jump then I wouldn't
see a problem but the historical data has all jumped as well. It appears
that instead of EXACT phrase matches, that the API is now returning PHRASE
matches but I am not seeing any documented changes about this.
Could someone please enlighten me? Has the API call changed?
Thanks,
Gustav
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