I am attempting to use the DISPLAY_KEYWORD_PERFORMANCE_REPORT
and CRITERIA_PERFORMANCE_REPORT to build a dataset showing the cost and
performance of my search and display adverts. I am using the following AWQL
in Ruby (through the AdWords gem) to do so:
"SELECT Id, Date, AccountDescriptiveName, AdGroupId, AdGroupName,
> AdNetworkType1, CampaignName,
> ClickType, Criteria, IsNegative, Impressions, Clicks, Cost,
> AveragePosition, Conversions, QualityScore
> FROM CRITERIA_PERFORMANCE_REPORT DURING
> #{start_date.strftime("%Y%m%d")},#{end_date.strftime("%Y%m%d")}"
> "SELECT Id, Date, AdGroupId,AdGroupName, AdNetworkType1, CampaignName,
> ClickType, IsNegative,
> Impressions, Clicks, Cost, Conversions FROM
> DISPLAY_KEYWORD_PERFORMANCE_REPORT
> DURING
> #{start_date.strftime("%Y%m%d")},#{end_date.strftime("%Y%m%d")}"
However, when I sum the total costs for a given date with these commands,
the number I get is higher than the truth. I assume this is something to do
with DISPLAY_KEYWORD_PERFORMANCE_REPORT being a "multiple attribution"
report, but I don't see an alternative report to use. What report should I
be using to achieve an accurate dataset?
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