Mystery solved: I see an impression for that adgroup in the previous hour. To summarize what I've learned about the reports: impressions are tracked at the time they've occurred, clicks are tracked at the time they've occurred, and conversions are tracked at the time the click occurred.
-- Devesh On Sunday, November 10, 2013 3:27:32 PM UTC-8, Devesh Parekh wrote: > > I understand why there may be more clicks than impressions in some cases, > but I'm seeing a case where there are zero impressions and still a click > (and associated cost). How should I interpret that data? > > Query: > SELECT Id, Date, AdvertiserExperimentSegmentationBin, AveragePosition, > Cost, Impressions, Clicks, Conversions FROM ADGROUP_PERFORMANCE_REPORT > WHERE HourOfDay = 16 AND CampaignId = 172128788 AND Status = 'ENABLED' > DURING 20130513,20131109 > > CustomerId: 880-424-2085 > > Questionable line in the report: > > 9927814508,2013-11-09,control,0.0,710000,0,1,0 > -- > Devesh > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://googleadsdeveloper.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/groups/opt_out.
