Disclaimer: I am purely speculating here and do not know if this works but you 
may be able to achieve this by creating a second AdGroup with lower bids. Think 
of the ads alongside an email displaying as if it were lower page rank than the 
inbox. 

Again: I have no clue if this actually will work. I am basing this on an 
observed behavior that if your ad always displays on the first page, it won't 
display in the second page. So by ranking lower in the bid auction, you stand a 
chance at hitting the "second page".

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