This is a general Adwords question, dunno if the API is included with that 
or not..but since I couldn't find a general Adwords google forum, i'm 
posting it here.  

Occasionally, once in a blue moon...i'll have like 300 impressions and 0 
clicks for the day.  But on my analytics, it shows a couple keywords were 
searched for and clicked through to my site.  And I wasn't charged anything 
for the day.  These were not organic searches, they were Adwords search and 
clicks.

Like I said, it only happens once in a blue moon....but it's appreciated 
when it does happen..as it shows google isn't as money hungry as other ad 
agencies.

Any explanation as to why it occurs though ?    It's probably one of those 
"if it ain't broken, don't fix it" kind of questions...but thought i'd ask 
anyway.  

Maybe it's an instance where it was searched for and clicked through from a 
country that I did not specify to be included ?  My initial thought process 
was that.  

thx


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