Luca,

Which report are you looking to use?  At the keyword level, you should be 
able to use 
KEYWORD_PERFORMANCE_REPORT<https://developers.google.com/adwords/api/docs/appendix/reports#keywords>
.

Thanks!

Ray 

On Friday, February 28, 2014 6:04:27 AM UTC-5, Luca Fiaschi wrote:
>
> Hi is there anybody who knows the answer to this question? :-(
>
> On Thursday, February 20, 2014 7:00:28 PM UTC+1, Luca Fiaschi wrote:
>>
>> Hi,
>> I would like to understand the difference (and the meaning of) between 
>> KeywordMaxCpc, 
>> KeywordContentMaxCpc and InteractionBidAmount.
>>
>> In particular In the adgroups which I am looking at (which are all 
>> Display Network as filtered by the AdNewtorkType) : I get that 
>> KeywordMaxCpc is set to some numerical value while KeywordContentMaxCpc is 
>> always NAN. InteractionBidAmount is always set to auto.
>>
>> Now, how is this possible? the documentation seems to indicate that 
>> KeywordContentMaxCpc is the maxCpc bidding for Display campaign, however 
>> this field is set to NAN.
>>
>> If of any relevance I am querying the results over the period of 
>> YESTERDAY.
>>
>> How can I find out what is the maxCPC bidding at Keyword Level?
>>
>>
>>
>> InteractionBidAmountMax. CPPmaxCPPBidAttributeUse the HTTP header 
>> returnMoneyInMicros to return this field in micros. Usually a number in the 
>> format "x.xx", but may return "auto: x.xx" or just "auto" if automatic 
>> bidding is used.
>> KeywordContentMaxCpcDisplay Network max. CPCdisplayNetworkMaxCPCBid
>> AttributeUse the HTTP header returnMoneyInMicros to return this field in 
>> micros. Usually a number in the format "x.xx", but may return "auto: x.xx" 
>> or just "auto" if automatic bidding is used.
>> KeywordMaxCpcDefault max. CPCdefaultMaxCPCBidAttributeUse the HTTP 
>> header returnMoneyInMicros to return this field in micros. Usually a number 
>> in the format "x.xx", but may return "auto: x.xx" or just "auto" if 
>> automatic bidding is used.
>>
>>
>>

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