Hi Jason,

IMO you should have a server and communicate with it. Here are the factors 
I'd consider against making calls from the mobile device itself. Note that 
there is nothing stopping you technically from doing this; AdWords API uses 
SOAP, which is nothing more than an HTTPS POST.

- Client library availability: There's no Objective C library, so if you 
are going to make calls from the device, you'd need to find a soap library 
and deal with stub code on your own. For Android, I think the Java client 
library might work fine.
- Bulk of data: Depending on what you do with the API and the account size 
you deal with, your responses can range from a few tens of KBs, to several 
hundred MBs (e.g. keyword performance reports). If your application is 
doing stats reporting using reports, then processing that much data on a 
mobile device can be both challenging in terms of response size (and hence 
data plan costs) and memory / disk.

Cheers,
Anash P. Oommen,
AdWords API Advisor.

On Wednesday, April 2, 2014 2:00:43 PM UTC-4, Jason Williams wrote:
>
> Hi Everyone,
>
> I'm in the process of defining a requirement for a Mobile App (iOS/Android 
> smartphones/tablets) and i'm looking for some guidence on the use of the 
> API in terms of integration with smartphones / tablets.
>
> 1. Can we have the Mobile App communicate directly with the API and 
> retrieve appropriate data to process and display within the Mobile App 
> itself 
>
> OR
>
> 2. Do we have to have a Web App acting as a gateway to the Adwords API to 
> authenticate, processes information and returning the data to the Mobile 
> App?
>
> Many Thanks,
>
> Jas...
>

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