Hi,

marginalCpc is calculated as additional cost compared to your current bid 
divided by extra clicks compared to what actually happened in that period. 
It represents the extra cost for a LandscapePoint on a per-click basis.

Thanks!

Ray,

On Friday, February 28, 2014 12:35:55 AM UTC-5, Moonsea wrote:
>
> what is the "marginalCpc" in BidLandscape.LandscapePoint? The decription 
> "Estimated marginal cost per click." does not seem clear to me. Is it the 
> max projected cpc ?
>

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