I've found that number of conversions reported in the 
CAMPAIGN_PERFORMANCE_REPORT is greater than the sum of conversions in the 
ADGROUP_PERFORMANCE_REPORT.  

Similarly for, the sum of the conversions column for the 
KEYWORD_PERFORMANCE_REPORT is less than the sum for the 
ADGROUP_PERFORMANCE_REPORT.  

Why would this be the case?  Shouldn't every conversion be tied to a 
keyword?

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