Hi Bhargava, *Search Impression Share* is calculated as:
Impressions Received / Eligible Impressions Reports can give you *Impressions* (Impressions Received), but not Eligible Impressions. Therefore, you cannot calculate this value yourself. For example, assume you have the following results: Day 1Day 2Day 3Day 4Impressions received5361Eligible impressions1030850Search Impression Share50.00%10.00%75.00%2.00% Calculating the Search Impression Share from these values, you get 15 impressions received and 98 eligible impressions in total, which yields an average of 15.31%. However, the *Eligible Impressions* values aren't available from reports, so you cannot calculate this average. If you simply average the *Search Impression Share* across the four days you'll get 34.25%, which is incorrect. All is not lost, however -- you could simply run the report for the date range of interest and not include any date-related fields. The results will contain the correct *Search Impression Share* as calculated by AdWords, and should match what you see in the UI. Cheers, Josh, AdWords API Team On Friday, May 30, 2014 2:09:57 AM UTC-4, bhargava gudlavalleti wrote: > > Hi Team, > > I am using v201402 to fetch the data. > I fetch Search Impression share for each date and when I calculate the > average for 30 days the data is not matching with the data shown on Adwords > interface. > Please let me know how can I calculate SearchImpressionShare value for > last 7/30 days using daily data. > > > Thanks in advance > Bhargava > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
