I will only be using the API to create and manage Mobile App Install type 
campaigns (and creating/managing text, image, and video app install ads) 
for clients. 

I'm wondering if via the API I can create the template ads listed above in 
advance (before Campaign or AdGroup)? 

For Example:

Client: ABCDE

Can I create a template ad X and push it to ABCDE's account, then later 
configure a campaign/adgroup and use ad X that I previously created (tied 
to ABCDE's account)? Or is the case that each ad must be tied to an AdGroup 
or Campaign and cannot be tied at the adwords account level?

Are ads in adwords unique objects that can be created in advance and 
re-used? (can ad X present in ABCDE's account be re-used in another 
campaign?)

(I believe this is the case for Facebook App Install ads for a point of 
reference)

If you can point me to any pages on the documentation/sample code that will 
help with this that would be awesome!

Thank you and Happy New Year!

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