Hi, At the *Campaign* level, you can only *exclude* placements (via NegativeCampaignCriterion <https://developers.google.com/adwords/api/docs/reference/v201409/CampaignCriterionService.NegativeCampaignCriterion>). At the *AdGroup* level, you can target placements by creating a BiddableAdGroupCriterion <https://developers.google.com/adwords/api/docs/reference/v201409/AdGroupCriterionService.BiddableAdGroupCriterion> with a *criterion* of type *Placement* and its *biddingStrategyConfiguration* configured with the desired bids OR its *bidModifier* set to the desired modifier. You cannot target or exclude placements at the *Ad* level.
You can only set CPA bids <https://developers.google.com/adwords/api/docs/reference/v201409/AdGroupService.CpaBid> at the *AdGroup* level. You may also want to check out our Bidding guide <https://developers.google.com/adwords/api/docs/guides/bidding>, especially the section on Content network criteria dimensions <https://developers.google.com/adwords/api/docs/guides/bidding#content-dimensions> . Cheers, Josh, AdWords API Team On Monday, January 5, 2015 2:58:24 PM UTC-5, Sam wrote: > > > Hello, > > I've made my way through the docs regarding this specific topic and also > searched for previous questions on the forum, but wanted to confirm a few > things (for Display Network Only --> Mobile App Install type campaigns): > > 1) Placement level bidding available via the API? > > 2) If so, can we only set Max CPC bids via API for placements or CPA is > also allowed somehow? > > 3) Can placements be added at the ad level or only the adgroup or campaign > level via API? > > I know there is a placement report type available via the API...if you can > point me to any other resources regarding placement level bidding and > adding placements using API that would be great. > > Thanks! > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. Visit this group at http://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/5645fdcd-3373-4808-90e3-d7b486567e19%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.
