Hi, 

You can use the *ad performance* 
<https://developers.google.com/adwords/api/docs/appendix/reports/ad-performance-report>report
 
as the lowest level report and use it to roll up to *ad group,* *campaign, 
account* levels, but not *keywords*.
This is because *keywords* do not belong to *ads* or vice versa, but both 
have an *ad group *as their parents in a hierarchy.
(There are relationships between *keywords* and *ads* but not parental 
relationship like *account* -> *campaign* -> *ad group* -> *ad*)

You may use *keyword performance 
<https://developers.google.com/adwords/api/docs/appendix/reports/keywords-performance-report>*
 report 
to look up a *keyword* (actually criterion) ID you've found in the *ad 
performance* report and get its other details like keyword texts.

To summarize, for your question 1, the answer is yes, but not for keywords.
For question 2, you may have a look at keyword performance report.

Cheers,
Thanet, AdWords API Support


On Friday, March 20, 2015 at 10:18:55 AM UTC+9, Susie Zhao wrote:
>
>
> Hi,
>
> If we just want to keep a lowest level report such as ad performance 
> report and use this report to roll up to different levels, such as keyword, 
> ad group or campaign, account level.
>
> 1. Is this the right way to roll up?
> 2. Keyword_id is included in ad performance report,(here is criterion_id 
> actually). But keyword is not included in this report.
> So do you have any dimension tables(such as criterion tables which contain 
> id, name and state) which we can join the ad performance report with.
>
> In this way, if it works, we don't need to keep reports in different 
> granularity.
>
> Thanks,
> Susie
>

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