Hi guys,
Implementing dynamic remarketing code for an accommodation rentals website
and have a few questions. Already tried finding a solution but it seems it
is all very built around key verticals and it is hard to understand how
flexible dyn. remkt is.
1. Imagine I am implementing the real estate vertical for home,
searchresults, offerdetail, purchase page.
Is it possible to in the searchresults identify several listings as such:
<script>
dataLayer.push({
'listing_id': [unique id of house1, unique id of house2, unique id of
house3, unique id of house4],
'listing_pagetype': “searchresults”,
'listing_totalvalue' : “”
});
</script>
The objective here is to show all these properties in the dynamic ads
afterwords.
2. 'listing_totalvalue' : “” -> What is the objective of using it since
the price is already given in the feed csv? does this one overwrite the CSV
price and thus the value in the dynamic ad? is this more destined to
shopping carts with several items?
3. Considering the different types of implementation that you can do for
dynamic remarketing (datalayer push vs google_tag_params vs ga set
dimensions & analytics audiences) which one is the most robust and clearer
for you guys to implement?
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