Thanks for following up Josh.
The most recent request ID which failed is
00051683883f9f180ab6c8c533004b1e
 
The error is:
<errorString>UrlError.MISSING_TRACKING_URL_TEMPLATE_TAG</errorString>
<ApiError.Type>UrlError</ApiError.Type>
<reason>MISSING_TRACKING_URL_TEMPLATE_TAG</reason>
For comparision an update which worked on the same adgroup is:
0005168d889cd2a10ab63c055e003214
 
I have full SOAP request and response to if needed.
 
Thanks

On Thursday, May 21, 2015 at 6:57:48 AM UTC+10, Josh Radcliff (AdWords API 
Team) wrote:

> Hi,
>
> At the campaign and ad group level, you shouldn't have to include the 
> *{lpurl}* parameter or one of its variants. In fact, I just tried 
> creating a template without *{lpurl}* and it was successful.
>
> However, if you are setting the tracking template for a *Dynamic Search 
> Ad* or *Product Ad*, you do have to include the *{lpurl}* parameter or 
> one of its variants (see our Dynamic Search Ads guide 
> <https://developers.google.com/adwords/api/docs/guides/dynamic-search-ads#creating_a_dynamic_search_ad>
> ).
>
> If you're getting this error when trying to set the template at the 
> campaign or ad group level (or for an ad type besides *DynamicSearchAd* or 
> *ProductAd*), could you send over the *requestId* from the failed request 
> so I can investigate further?
>
> Thanks,
> Josh, AdWords API Team
>
> On Wednesday, May 20, 2015 at 9:44:17 AM UTC-4, james wrote:
>>
>> Hi,
>> I am hoping that someone could point me to a clear set of rules as to 
>> what is allowed in Campaign and Adgroup level tracking templates.
>> From our testing it looks as if they are required to contain the {lpurl} 
>> token (or one of its variants).
>> I have tried other tokens: {keyword} {creative} {targetid} 
>> {_customwhatever} but always fail with the 
>> MISSING_TRACKING_URL_TEMPLATE_TAG error.
>>  
>> So is this a definite rule that Adgroup/Campaign tracking templates must 
>> contain {lpurl} (or one of its variants)?
>>  
>> If so, is the complete list as shown here:
>> https://support.google.com/adwords/answer/2375447?hl=en-AU
>>     {lpurl}
>>     {lpurl+2}
>>     {lpurl+3}
>>     {unescapedlpurl}
>>     {escapedlpurl}
>> or are there others that are also allowed?
>>
>

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