Hey Hunter,

Yes, you will need to create a *BiddableAdGroupCriterion *with Criterion 
Type CriterionUserList 
<https://developers.google.com/adwords/api/docs/reference/v201506/AdGroupCriterionService.CriterionUserList>
 using 
the *AdGroupCriterionService. *You will want to use the bid modifier 
instead of the bidding strategy configuration. The bid modifier is used for 
setting bid multipliers (e.g setting bid modifier to 1.1 for a given 
criterion will give you a 10% increase for users that match the criterion). 
BiddingStrategyConfiguration is used to set absolute bids (i.e. 
the cpc, cpa, cpm).

This method should be used for any type of criteria, so gender and age 
should be the same as CriterionUserList. Here is an example 
<https://github.com/googleads/googleads-java-lib/blob/master/examples/adwords_axis/src/main/java/adwords/axis/v201506/targeting/AddDemographicTargetingCriteria.java>
 from 
our Java library that shows how to add age and gender criterion for 
an adgroup.

Cheers,
Anthony
AdWords API Team

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