Hi Scott,

The name change will impact historical reports as well. For reporting, name 
fields are usually labeled as type *Attribute*, which means that they always 
reflect the current state 
<https://developers.google.com/adwords/api/docs/appendix/reports#field-attributes>
.

Cheers,
Josh, AdWords API Team

On Monday, August 24, 2015 at 10:51:01 AM UTC-4, Scott Shemtov wrote:
>
> Hello,
>
> If a team member changes an AdGroup name in the interface, does the 
> AdGroup name change for historical reporting of the changed AdGroup?
>
> For reporting purposes across multiple advertising platforms, we employ a 
> naming convention that includes the category name with a "C-category" 
> reference in the name. Then we can aggregate based on the C- values and 
> break out by platform.
>
> For example, if on 8/23/2015 AdGroup "Red Widgets |C-widgets" name is 
> changed to "Red Widgets|C-trinkets" will all of the prior daily history be 
> changed to "Red Widgets|C-trinkets" when the data is downloaded again, or 
> will it remain "Red Widgets |C-widgets" for the historical dates?
>
> Thanks,
> Scott
>
>
>
>
>
>
>

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