Hi Nick,

You could use the mobile app installs campaigns. Please check out the Driving 
Mobile Application Downloads guide 
<https://developers.google.com/adwords/api/docs/guides/driving-mobile-app-downloads>.
 
You could use CampaignCriterionService 
<https://developers.google.com/adwords/api/docs/reference/v201509/CampaignCriterionService>
 to 
set platforms 
<https://developers.google.com/adwords/api/docs/appendix/platforms>, mobile 
OS platforms 
<https://developers.google.com/adwords/api/docs/appendix/mobileplatforms> 
mobile 
devices, and operating system versions you want to target. You could follow 
the example 
<https://github.com/googleads/googleads-php-lib/blob/master/examples/AdWords/v201509/Targeting/GetTargetableLanguagesAndCarriers.php>
 code 
from above response. 

Mark- Thanks for your detailed reply.

Regards,
Umesh, AdWords API Team.

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