Hello,

Campaigns created through the API are equivalent to *All features* campaigns. 
There is not a 1-1 mapping between the sub-types in the AdWords UI and the 
API, since the AdWords UI sub-types are mostly used for controlling which 
AdWords UI elements are available when working with a campaign in the UI. 
The advertisingChannelSubType 
<https://developers.google.com/adwords/api/docs/reference/v201409/CampaignService.Campaign#advertisingChannelSubType>
 simply 
provides an additional refinement over advertisingChannelType 
<https://developers.google.com/adwords/api/docs/reference/v201409/CampaignService.Campaign#advertisingChannelType>
 when specifying the primary serving target for ads within this campaign. 

The Display Campaign with sub type - "Ads in mobile apps" doesn't map to 
Campaign created using AdWords API 
(advertisingChannelSubType=DISPLAY_MOBILE_APP). You could create the 
campaign with advertisingChannelType (DISPLAY) and add campaign 
MOBILE_APPLICATION 
<https://developers.google.com/adwords/api/docs/reference/v201601/CampaignCriterionService.MobileApplication#field>
 criteria. 
 

Thanks,
Umesh, AdWords API Team.

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