Hello, When you create a campaign and don't specify any location targeting means that campaign can serve everywhere(all countries and territories). Language targeting allows you to choose the language of the sites that you'd like your ads to appear on. Targeting all languages isn’t always the best approach. Please read the How language targeting works <https://support.google.com/adwords/answer/1722078?hl=en> document for more details. If you still have any issues while adding criteria then provide SOAP XML request and response logs? Just click *Reply privately to author* in the forum when responding.
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